Campaign film about the dangers of speeding
In collaboration with the renowned agency Uncle Grey, we produced this animated campaign film "Slow Down" about the dangers of speeding for Rådet for Sikker Trafik.
Slow Down
The movie is about the fact that many of us tend to just drive a little bit too fast once in a while, but just a small increase in speed can have fatal consequences.
Different versions
We made two versions of the campaign film: a TV version with an English speak and a web version that is a bit longer with a Danish speak.
Use of animation
The use of animation makes it easier to touch this subject without being moralizing or morbid.
Roadside posters
It was also important to have a physical element in the campaign, so we designed roadside posters urging people to slow down a little bit.
Character Development
Credits
Benny Box
Art Direction, Design & Production
Pawel Binczycki
Character Animation
Freezone
Sound Design